CLIENT PROFILE

Yonge and Dundas Square Management is a private agency of the City of Toronto that oversees activities, promotions, and design and ongoing improvements to the square.

BRIEF

To celebrate the 15th anniversary of Yonge and Dundas Square, a day-long block party was held featuring local artists, musicians, live tech demonstrations, and other performances. Thousands of people visited the square over the course of the day. Part of the mission of the event was to highlight exciting new technologies.

House of VR was invited to provide an art-focused Virtual Reality installation in Collaboration with STEPS Initiative, a public art organization.

TECH & SERVICES

• House of VR curated and operated a series of VR installations showcasing artists creating breathtaking pieces live at Y&D Square.
• VR paintings were displayed live on large-scale screens that could be viewed by event attendees throughout the day

RESULTS

• Thousands of people watched art being produced live in virtual reality
• Promoted both the local arts scene and new cutting-edge technologies.